Thursday, August 27, 2020

Monopolies Essay Example | Topics and Well Written Essays - 500 words - 1

Imposing business models - Essay Example Anyway the others were considered of low quality by Microsoft. There then emerged an issue of whether Microsoft had modified its applications to support web voyager over different programs. The respondent was likewise blamed for framing prohibitive authorizing concurrences with other unique hardware makers which was a terrible set of accepted rules. With all due respect, Microsoft contended that Microsoft windows and web voyager were joined in order to upgrade development and rivalry in this manner, the two turned into an equivalent item which encouraged shoppers to get all the advantages of web traveler complimentary. This was in opposition to the offended parties who contended that the program was an unmistakable item which didn't require blend with the working framework. Restraining infrastructure advertise structure is a market where there is a solitary provider of an item (Boyes and Melvin, 2008). The firm is alluded to as a monopolist and its item has no nearby substitutes. Boyes and Melvin further called attention to that† a firm that has imposing business model force is a value creator as opposed to a cost taker† (p.567). The trademark here is that it sets the cost of the item and the negligible income will be not exactly the costs for imposing business models firm consequently the descending slopping request bend. In addition, for this situation, Microsoft changed web pilgrim to be supported and to be socially favored by numerous clients over different programs in the market. Therefore, when a solitary huge firm’s item become socially best than those of its rivals, it is known as common restraining infrastructure (Goodwin et al, 2008). The market structure of an unadulterated imposing business model is portrayed by one mercha nt in the market, the merchandise being sold have no substitute and there are obstructions of section into the market by different firms. In the expressed case, Microsoft’s items were profoundly separated and this reinforced its market power and financial benefits expanded because of the flawed

Saturday, August 22, 2020

Enrollment System Chapter2

Part 2 REVIEW OF RELATED LITERATURE AND STUDIES This section gives the related writing and studies noteworthy to the proposed framework. This part additionally incorporates the hypothetical structure of the current framework, and the applied system of the proposed framework. Related Literature Computerization of each procedure lessens human mistakes and preparing time, it can likewise help up efficiency. â€Å"Computers are the best methods for capacity and the board of information, they can fill in as gigantic information bases and can be bridled for a wide range of money related exchanges inferable from their preparing influence and capacity limits. As PCs are a day by day utility, they have increased colossal significance in everyday life. † - http://www. buzzle. com/articles/significance of-PC training. html Computer gives an exceptionally enormous capacity of information, which can be utilized by a significant stretch of time. It is the extraordinary preferred position of PC against the manual transcribed procedure of enlistment. Nearby. Our country†¦ (in any event 5 references, 2006 and above) Further examined.. Remote. Technology†¦ (at any rate 5 references, 2006 and above) Different †¦ Related Studies Neighborhood. In the directed investigation of Charlene G. Bulao et. al in their undergrad attainability study entitled â€Å"A Proposed Computerized Enrollment System for Pamantasan ng Lungsod ng Valenzuela†, the contextual analysis expressed that the school’s enlistment process are tedious, repetitive understudy records, and has a moderate recovery of understudy records. Comparable with the expressed issue of manual enlistment framework at Canumay National High School the main distinction is that Pamantasn ng Lungsod ng Valenzuela (PLV) equires installment for the education cost. Both of the investigation intend to build up a framework that will diminish the repetition of understudies data, lessen the expended time in enlistment process, and a quick recovery of understudies records. The proposed examination by Gretchen S. Bation et. al (March 2011) in their undergrad proposition study entitled â€Å"LAN-Based Enrollment System for San Diego Parochial School†, t hey intend to build up a framework that is made sure about and sorted out using sign in structure so as to stay away from unapproved access in the framework. A framework that will naturally segment the understudy, a framework that will give a helpful method to recover, update, and oversee understudies records utilizing electronic database, and a framework that will consequently register the installment of education cost and parities of the understudy. The examination is additionally like the proposed investigation by the advocates, the main distinction is the framework for San Diego Parochial School has a calculation for the installment of education cost comparable with the PLV. In the examination led by Viroel Marcelo et. l (March 2003) in their undergrad possibility study entitled â€Å"Enrollment System of San Francisco High School†, the primary goal of their investigation is to help the innovation of the school as far as enlistment, an electronic enlistment framework that will give all understudies and employee an exact, quicker, increasingly proficient and advantageous to the enlistment procedure of the organization. Comparati ve with the examination, the framework proposed by the advocates likewise plans to present something new with the enlistment procedure that will profit the two understudies and employees. San Francisco High School and Canumay National High School is both a state funded school, both of the framework isn't require to process for the installment of education cost. Outside. The proposed The proposed†¦ Theoretical Framework of the Study Figure 4 Theoretical Framework of the Existing Enrollment System of Canumay National High School The worldview shows the current framework that features the impediment of a manual enlistment framework. In the current framework, understudies generally topped off the enlistment structure requesting their own data joined by their report card last school year. Employees will incorporate all the documents put together by the enrollees. During the excursion time frame, educators will presently isolate the understudy by their normal evaluation and search for the student’s records in their cupboards. After the detachment of segments the educator will compose the rundown of understudies selected per segment in their columnar, enrollees will know the proper area upon the beginning of classes. Theoretical Framework of the Study Figure 5 Conceptual Framework of the Proposed Advance Enrollment System for Canumay National High School The worldview shows the proposed framework that features the benefit of an automated enlistment framework. In the proposed framework, all the significant data of each enrollee will be filled â€up in a structure and to be spare in the framework for simple recovery for the following enlistment season along with their report card. The inputted evaluations will be figured by the framework and will consequently pick the fitting segment of the selected understudy. The framework will presently deliver the printed timetable of the understudies and it can likewise create the printed duplicate of all the enlisted understudies per area. â€â€â€â€â€â€â€- INPUT PROCESS OUTPUT HANDWRITTEN STUDENT INFORMATION; NAME, ADDRESS, PARENT’S NAME. REPORT CARD MANUAL: COMPUTATION RECORD OF DATA SEARCH OF DATA COMPILATION OF DATA MANUAL RECORDING OF INFORMATION; WRITTEN LIST OF STUDENTS INPUT PROCESS OUTPUT FILL-UP STUDENT INFORMATION; NAME, ADDRESS, PARENT’S NAME. REPORT CARD AUTOMATIC COMPILATION; DBMS HANDLES ALL FILES ADEQUATE PRINTED REPORT: PRINTED SCHEDULE; PRINTED LIST OF STUDENTS PER SECTION

Friday, August 21, 2020

Legal Battle Over Initiatives Could Get Arizona Title Loan Ban on the Ballot - OppLoans

Legal Battle Over Initiatives Could Get Arizona Title Loan Ban on the Ballot - OppLoans Legal Battle Over Initiatives Could Get Arizona Title Loan Ban on the BallotInside Subprime: August 19, 2019By Grace AustinA new legal battle in  Arizona is arising after a lawsuit was filed to strike down a statute that would invalidate statewide initiatives. One of the main plaintiffs is a group working to ban title loans in the state.  The statute can otherwise make qualified signatures illegitimate on a ballot measure.Attorney Sarah Gonski, who is leading the lawsuit, said the “Strikeout Law” is unconstitutional and that it would discourage citizens in the state from exercising the right to vote through those petitions and ballot initiatives.  Gonski is asking a U.S. District Court Judge to block Arizona Secretary of State Katie Hobbs from enforcing the requirement.Arizonans can actually pass constitutional amendments and laws by first garnering enough signatures to put the issue on a ballot and then gathering enough votes.The 2014 law makes sure that paid petition circulator s and those who aren’t residents of the state must register with the Secretary of State or their signatures that have been collected don’t count. It also allows those opponents of a ballot measure to use legal means by subpoenaing those petition circulators. If any circulator who has to register doesn’t show up, then all the signatures that were placed on the ballot can be struck off the record, meaning the initiative might not pass.A massive amount of subpoenas are issued to all of the people who sign petitions, which can number in the thousands. Opponents say the subpoenas are used to intimidate people from showing up so their signatures can’t be counted.  The statute was actually upheld in 2018 by the state Supreme Court, which said that it’s within reason to require petition circulators to show up in court and throw out their signatures if they don’t appear.One plaintiff in the case is Arizonans for Fair Lending, which is currently circulating petitions to get a law on the books to ban title loans. Title loans are high-interest, short-term loans that are given by lenders in exchange for the title of a vehicle. The manager of the campaign said the Strikeout Law has now become a way for opponents to prevent the passage of measures opposed by certain industries or keep special interests from getting directly to voters.Next Gen Climate Action Committee is the main plaintiff in the lawsuit â€" the organization pushed an unsuccessful Arizona ballot measure last year to place renewable energy mandates on utilities.The main circulator was subpoenaed but didn’t show up due to several circumstances, so the thousands of signatures that were gained for the petition were invalidated.  Next Gen published this statement on the move:  â€œIt is an illegitimate, discriminatory, and unconscionable assault on the most fundamental rights of citizens to participate in democracy â€" all for the benefit of the corporate interests and monopolies that already enjoy to o much control over Arizona’s government.”Attorney Gonski said the law is unfair to circulators, and it also keeps Arizonans from making their own state laws without the legislature.Gonski also said in the lawsuit that the statute is only applied to ballot measures and not candidacy nominations, which is unfair. The attorney said that fraud is no less likely to occur in ballot measures than nominations.Learn more about payday loans, scams, and cash advances by checking out our city and state financial guides, including, Arizona,  Phoenix, Mesa and more.  Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Monday, May 25, 2020

Evolution, Structure, And Ultimate Fate Of Neil Degrasse...

Neil deGrasse Tyson is a contemporary astrophysicist, cosmologist, author, and television host. He is best known for starring in numerous television shows explaining the universe in terms of physics. He states, â€Å"During our brief stay on planet Earth, we owe ourselves and our descendants the opportunity to explore — in part because it s fun to do. But there s a far nobler reason. The day our knowledge of the cosmos ceases to expand, we risk regressing to the childish view that the universe figuratively and literally revolves around us.† The universe has been a constant mystery and challenge to humankind. Humans wish to understand what is beyond their immediate environment. Cosmology is the study of the universe, more specifically, the origins, evolution, history, structure, and ultimate fate. In Greek, the term â€Å"cosmos† means universe, which is the very foundation of the study. Cosmology’s largest critic is Creationism; thus, science and religion battle it out to discover what is true and right in the world. The history of the universe extends past the beginning of humankind and the following philosophers, mathematicians, and astronomers will attempt to provide explanations of what is known today as the Great Unknown. The universe of the past was understood to be a simple one-galaxy model that was both unchanging and immeasurable. Theories have constantly changed and been reconstructed to better portray the progression of human understanding over time. â€Å"The cosmos began

Thursday, May 14, 2020

The Theory of General Relativity and The Expansion of the...

Over many centuries, there has been a great deal of controversy over the ultimate fate of the universe. It began in the early 1900’s with Albert Einstein’s theory that General relativity could be used to inform us about the universe which would also inform us on how the universe would end. Russian Physicist, Alexander Friedman, was the first to believe that universe was expanding from initial singularity which is also known as the Big Bang. After Edwin Hubble stated his observation on the universe’s expansion in 1931, the end of the universe has been a subject that many scientist have investigated. In the late 1920’s before Edwin Hubble’s statement about his observation- to which after Einstein heard about the statement, Albert Einstein admitted that his cosmological constant was a stupid and careless mistake. George Lemaitre, Belgium astronomer and physics professor, voiced his theory which is famously known all around the world as the Big Bang Th eory as the origin, or the beginning of the universe. The Big Bang Theory became the most highly acceptable theory of how the universe came to be thanks to the discovery by Robert Wilson and Arno Penzias in 1965. Another important element that contributes to the fate of the universe is the Density Parameter, which is the average matter of density over the value of that density. That would then give you either one of the three geometries which are the flat, open and closed universe, and respectively. Cosmotologist determines thatShow MoreRelatedThe Development Of The Big Bang Theory2081 Words   |  9 PagesBig Bang Theory Arby D Dickert Western Governors University The Development of the Big Bang Theory Abstract The big bang theory is the result of work by Albert Einstein and Edwin Hubble. Arno Penzias and Reno Wilson stumbled upon background noise emanating from space. Collaboration with Robert Dicke resulted in a paper providing evidence for the big bang. Science research relies on cooperation and serendipity. Keywords: big bang theory, universe, scientific, noise, space, relativity, scienceRead MoreThe Big-Bang Model1268 Words   |  5 PagesBang-Was It the Beginning? Edwin Hubbles discovery of 1929 changed the point of view that we are living in an unchanging universe. He discovered that the universe is rapidly expanding. He also observed that the galaxies outside the Milky Way are moving away from us. The speed at which they are moving away varies directly with their distance from the earth. Hubble realized that there must a time, which is now considered to be 14 billion years ago, when what universe is today was a single point inRead MoreEssay on Albert Einstein1358 Words   |  6 PagesAlbert Einstein Albert Einstein, perhaps the greatest mind ever to have walked the face of the earth, was born on March 14, 1879 in Ulm, Germany. As a boy, he hated school, and felt that the regimented and repetitive nature of schooling in Germany at that time had any promise of helping his future. He did not do well in school, mainly because he did not care to learn what was being taught to him. While he seemed to be a bright child, his schoolwork did not interest him, but at the same timeRead More The Big Bang Theory Essay3469 Words   |  14 PagesThe Big Bang Theory There have been many theories concerning what the universe looks like, how it became this way, and where it is going. The most popular theory that people hold today is that the universe began when all the matter ever present in the universe was contained in a tiny speck and that spec exploded. This is known as the Big Bang. This theory has developed a great deal since it was first conceptualized and continues to evolve today. Many different scientists have had a hand in thisRead MoreIs Matter A Big Controversy?1653 Words   |  7 Pagescompounds only represent 4.9% of the universe. The other 95% is dark matter (26.8%) and dark energy (68.3%) (Francis, 2013). This means that scientists spent more than two millennia trying to understand the smallest portion of the universe. Hence, scientists are new to the concept of dark matter and dark energy. So what is dark matter and dark energy that represent the majority of the universe and what are the theories that illustrates their behaviour in the universe, causing dark matter and dark energyRead MoreBrief History Of Time By Stephen Hawking2268 Words   |  10 Pageshistory of how the universe began and how the journey of finding the theory for everything has been going. He talks about some of the theories that may help with finding the theory like the black hole theory, general relativity, quantum mechanics, imaginary time, string theory and many more. He also mentions the belief that people have that god created the universe, that God created everything. The book starts with Stephen Hawking talking about our first ideas on how the universe and our planet lookedRead MoreThe Evolution of the Ocean System1811 Words   |  7 PagesBefore that happened however, our solar system was created. One of the persisting theories when it comes to the creation of our solar system is the Big Bang Theory. This theory basically states that â€Å"12 to 14 billion years ago, the portion of the universe we can see today was only a few millimeters across. It has since expanded from this hot dense state into the vast and much cooler cosmos we currently inhabit† (â€Å"Universe†). From that ‘big bang’, we progressed to supercontinents, the most recent beingRead MoreScientific View of Creation and the Big Bang Essay1449 Words   |  6 Pagesthings the way they are? How was our world created? There are many different theories, from a variety of views. In this paper I will discuss the scientific view of the creation theory. The theory that I will be discussing is the Big Bang Theory, this is currently the theory of creation accepted by most scientists as the explanation of the beginning of the universe. The big bang theory suggests that the universe was once extremely compact, dense, and hot. Some uncommon event, a cosmic explosionRead MoreSummary of the Universe in a Nutshell Essay1812 Words   |  8 PagesChapter 1: Brief Description: This chapter chronicles the works of Albert Einstein, predominantly his dual theories of Special Relativity and General Relativity. Special Relativity involves time, which was established as subjective and relative to the object in question. He also worked to establish the consistency of the speed of light as a daunting measure which cannot be surpassed (E=MC2). His General Theory of Relativity pushed forth the idea that space and time were not independent, but ratherRead MoreThe Theory of Cosmological Natural Selection Essay2672 Words   |  11 Pagestrying to determine the origin of our universe. The twentieth century proved to be a time of intense research in the fields of astronomy and physics. While science still searches for the solution uniting general relativity and quantum mechanics, some astrophysicists have conjectured about the implications of quantum gravity for the universe’s existence. The most exotic objects in our universe, black holes, may hold the key to the creation of our universe. Physicist Lee Smolin has been one of

Wednesday, May 6, 2020

I Am An Educator You Must Have A Tight Hold On Your...

Matt Chattin Foundations of Education Educational Philosophy December 15, 2014 My Philosophy To be an educator you must have a tight hold on your beliefs as a teacher. There must be strong clear goals in your classroom where every student and parent know exactly what is expected of them. They must understand what you as a teacher is trying to accomplish. There are a lot of factors in teaching today. Goals for students, curriculum, pedagogy, the teacher’s role, assessment, classroom environment, and different learning styles are things you need to know in order to instruct what you want. There is a conflict between what style of teaching is the best for America, whether it be public, charter, or private. You must have a clear†¦show more content†¦In the classroom there are going to be several different learning styles such as visual, auditory, kinesthetic, and tactile. You need to be able to accommodate all of these styles. To do so you can incorporate all the different styles in your lesson throughout the class. For example, for a math problem you could expla in how to do the problem out loud, you can then write out the problem and solve it on the board, then you could allow the students to try a similar problem. You have to try to attend to all the students’ styles as best your can so that all students can be successful. In education you need to know what you are teaching. You have to be an expert in the curriculum you are teaching. Curriculum is the most important part of education, because it is what the students are learning. If the curriculum is not adequate or not taught properly the students will not be receiving any benefits. The curriculum must be full of material that students need to know. I feel that they need to be taught what is going on in the world today, and how they can be a productive member of society. This will help them be problem solvers of the future problems. This curriculum is not so much lecture it is more about interaction with the students. This new world method can sometimes leave out the classic literature and events that led us to where we are today, but I do not think that it has to be that way. You can incorporate history

Tuesday, May 5, 2020

Sustainable Management Model Building

Question: Discuss about the Sustainable Management for Model Building. Answer: Introduction Marketing is one of the most important for an organisation.This report presents the background of Aldi Company and analyses the companys marketing strategies. It also outlines the nature of Aldis marketing strategies since it began. It also defines the marketing mix strategy of Aldi that is executed by the company to grow the business and to gain the market share of the company. This report also explains the strategic marketing options for Aldi to move forward. It also suggests the Ansoff matrix model useful for Aldi. Background to the Company Aldi is low price grocery leader in Australia, which executed simple approach such as retailing of grocery and increasing efficiency means company enables to provide the premium quality product at the low price. Further, the first retail store was opened in 1976 in U.S, Southeast Iowa. The company has 1500 stores in 34 states and also serving approximately 32 million customers in each month since 1976 (Aldi, 2017). The main aim of the company is to provide the grocery and household items at the low prices. Aldis first retail store was established in 1913 as it has developed itself as the reputable brand and awarded best dealers in the global business market. It also provides the high-quality products and services at the highly competitive price. Further, Aldi has grown their debut store in 2001 and also build the more than 270 stores across Australia (Aldi, 2017). It is one of the top 10 Australian retailers that persuaded the price of grocery and improve the insights of the customers. It also focuses on the quality of private label goods together with considering their exclusive brand philosophy. It has also developed the market leading initiatives that have never been implemented by their competitors in Australia. Aldi also focuses on ambition expansion initiatives where it seeks to logistics, new building, employee opportunities and high investment in new stores (Aldi, 2017). It has 8000 store location around the globe and also 60 years of experience. The Nature of Aldis Marketing Strategy or Strategies since it began Aldi uses marketing mix strategy since it began which involves the four Ps of marketing i.e. product, price, place, and promotion. This marketing strategy is significant for the company to improve its market share and profitability because it entails the unique combination of the right product, sold at the right price, in the right place by using the appropriate model and techniques of marketing (Kotler, et al., 2015). Further, market mix strategy of Aldi is a composite set of variables which focuses on providing the high-quality products because it is a cheaper option to the prominent brand. Aldi also uses AIDA (awareness, interest, desires and action) marketing model to meet the customers needs and wants. Moreover, it uses different communication models and channels to meet the marketing objectives of the company (Rosenbloom, 2012). Following are Ps of the marketing mix of Aldi: Aldi used own specialized brands since it began which generates positive financial position for business. In the beginning, Aldi has low marketing mix because it offers low-quality products. But, recently, it enables to attain the strong customer base due to offering high-quality products and services. Although, Aldi does not change their food products yet it focuses on producing a range of products that not only includes food but also includes differ product category (Armstrong, et al., 2014). For example, in beginning, it used snow tools and warm campaign tools in the winter season, which led to the customer to take action with respect to purchase. Therefore, Aldi sold their products by seasonal influences to the customers. But, now, Aldi offers high-quality products as it creates a distinct image in the customers mind. For example, Aldi provides the bread that is known by the most of the customers. Because, it accomplishes the marketing objectives such as to offer the high quality at a low price so, a large number of customers are aware of the quality and price of the products and services (Steenkamp, 2017). Moreover, in the beginning, and uses cost-effective packaging but it does not attract the customers because it contains the wastage of the products. But, in the recent years, Aldi focuses on reducing the unnecessary wastage by using the recycling process as it attracts the most of the customers towards their products and services (Piercy, 2016). Its packaging trends can be demonstrated as below: This strategy is crucial for Aldi to attract the more customers. In the earlier era, Aldi charges a low price for their products and services in order to increase their market share. Further, the swap and save campaign also used by the company as price penetration which aims to increase current market share as compared to its competitors. In recent years, it uses psychological pricing and competition pricing strategy in order to create a distinct image in customers insights as compared to its key market participants (Helm, and Gritsch, 2014). For example, alcohol products price of Aldi is slightly cheaper as compared to key marker players. This strategy entails that where products and services will be delivered and how products are brought to the store. In earlier years, it keeps its simple store layout due to focusing on cheaper per cost for the customers. Hence, Aldi has obligated to reduce the wastage in the shipping of products from the suppliers to stores (Piercy, 2016). But, in recent years, Aldi buys the products directly from the suppliers in bulk which helps to maintain a high quality of the products and services and also introduces new stores around the new place and across Australia. Promotion is significant to improve the awareness of the products that the company tries to trade and to bring into the marketplace. This strategy involves different communication tools such as advertising, media, and special offers like discount and other offers. In the earlier years, Aldi uses radio, television, magazines and newspaper to reach a large number of the customers (Helm, and Gritsch, 2014). But it was too expensive for the company. In recent years, it not only uses these promotional tools but also includes the e-marketing, public relation, and website of the company to promote the products and to catch the attention of a high number of customers as compared to its key market players (Piercy, 2016). Strategic Marketing Options for Aldi moving forward Ansoff matrix can be strategic marketing option for Aldi moving forward. This tool enables the business to identify the existing and potential markets and products growth strategy. This model is significant ways for Aldi by which company can grow through their existing and new products as well markets (Hussain, et al., 2013). Following are the for prospect product and market combination that can be used by Aldi: This strategy is less risky for the business because it controls the number of the existing resources and competencies. In this strategy, Aldi should continue to develop at the distinct level in Australia. Further, it should start a number of stores and also considers the different kinds of customers such as lower, middle, and high social backgrounds people (Vignali, 2015). Along with this, Aldi should provide the loyalty card to improve loyalty among loyal customer and it also leads them to continue shopping at Aldi stores. Market Development In this strategy, the business tries to trade its current products into the potential market. In this strategy, Aldi should seek to expand the additional new market segmentation and geographical areas in order to create its distinct image at the international level. This strategy can be effective for Aldi because it has core competencies that are more specific as compared to its experience in the new market (McDonald, and Wilson, 2016). This strategy is riskier as compared to market penetration because the company will expand their product into the new market. Product Development This strategy is used to launch new products into the current market. In this strategy, Aldi should develop the new competencies associated to its customers rather than to the specific product which can plea to existing market. This strategy is riskier as the market development. Moreover, Aldi should maintain the low costs and high profit margin in order to expand its set of products rapidly. Aldi must also launch new products and services to protect the revenue stream in order to grow the business in the future. In addition to this, the company should consider the involving the effective delivery system in order to satisfy the customers (Craciun, and Barbu, 2014). Aldi should focus on the attention of the customers such as quality of the products and effective pricing strategy. Diversification This strategy is riskier because it requires both market and product development in order to grow the business. There is high risk because the company has no experience about the new market and new product but there are possibilities of getting a high rate of return for the company. Further, in this strategy, Aldi should use the core competencies of outside the environment (Darroch, 2014). The company should also develop the new product categories and services and also focus on different product range to attract a large number of customers. As a result, it is suggested that these four strategies can be involved by Aldi to grow the business. But, market penetration is a more beneficial strategy for Aldi because it is less risky and less costly for the company. Further, it is effective to attract more customers and also enables the business to gain their market share. Conclusin From the above analysis, it can be concluded that Aldi is one of the leading retailers in Australia which influences the price of grocery and creates the positive position in the customers mind. It can be summarized that marketing mix is used as the marketing strategy because it combines the different components to persuade the more consumer to buy its products. Further, it can be concluded that Ansoff Matrix model can be used by Aldi because it enables the company to grow through their existing and new products as well markets. References Aldi (2017) About Aldi. [Online]. Available at: https://corporate.aldi.com.au/en/about-aldi/ (Accessed: 17 January 2017). Aldi (2017) Who is ALDI. [Online]. Available at: https://aldistorejobs.com/about-aldi (Accessed: 17 January 2017). Armstrong, G., Adam, S., Denize, S., and Kotler, P. (2014) Principles of marketing. Australia: Pearson. Craciun, L., and Barbu, C. M. (2014) The Brand as Strategic Asset of the Organization,Revista de Management Comparative International,15(1), p. 69. Darroch, J. (2014) Ansoffs Growth MatrixIn Detail. InWhy Marketing to Women Doesnt Work(pp. 131-147). UK: Palgrave Macmillan. Helm, R., and Gritsch, S. (2014) Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets,International Business Review,23(2), pp. 418-428. Hussain, S., Khattak, J., Rizwan, A., and Latif, M. A. (2013) ANSOFF matrix, environment, and growth-an interactive triangle,Management and Administrative Sciences Review,2(2), pp. 196-206. Kotler, P., Burton, S., Deans, K., Brown, L., and Armstrong, G. (2015)Marketing. Australia: Pearson Higher Education. McDonald, M., and Wilson, H. (2016) Planning: Yes, it Really Works! Experiences from the Real World,Marketing Plans 8e: How to Prepare Them, How to Profit from Them, pp. 603-614. Piercy, N. F. (2016)Market-led strategic change: Transforming the process of going to market. UK: Routledge. Rosenbloom, B. (2012)Marketing channels. USA: Cengage Learning. Steenkamp, J. B. (2017)Global Brand Strategy: Worldwide Marketing in the Age of Branding. Berlin: Springer. Vignali, C. (2015) Sustainable Management; Model Building for Decision Making,CULTUR-Revista de Cultura e Turismo,6(3), pp. 11-18.